01

After Hours

Client

The Clorox Company

Scope

Audience

Clorox wanted to showcase the new TurboPro Handheld Electrostatic Sprayer — an affordable, accessible, and mobile way to disinfect spaces of all kinds. We zeroed in on a single cleaning professional able to move through spaces quickly, while thoroughly disinfecting them. The choreography was lighthearted and energetic, and set to music designed to get your foot tapping while seeing the product in action.

02

Where clean means everything

Client

The Clorox Company

Scope

Audience

The Clorox Professional Products Division was looking to both develop a new brand name, and shift its image from product provider to trusted partner in disease prevention. With the name shifted to CloroxPro, we launched a campaign to speak directly to cleaning professionals. With “Where Clean Means Everything,” as the tagline, the campaign went beyond advocating for the CloroxPro brand and uplifted the professionals that they align themselves with.

03

Together, we’re ready for anything

Client

The Clorox Company

Scope

Audience

During the thick of COVID-19, cleaning professionals worked tirelessly to stay ahead of ever-evolving guidelines. CloroxPro wanted to emphasize that they are a proven partner to trust and rely on. The campaign showed imagery of people in high-risk environments — from patients in hospitals to children in classrooms. These ad units applauded cleaning professionals’ dedication to keeping public spaces safe and disinfected, while assuring them that CloroxPro was by their side.

04

We've Got Your Back

Client

The Clorox Company

Scope

Audience

CloroxPro needed an awareness campaign for their new product, the Total 360 ProPack. This lightweight backpack allows for comprehensive disinfection in even the hardest-to-reach spaces. The campaign centered on the people that create germy environments, and used clever copy and a broad spectrum of photography to capture their stories.