Nevro

Nevro specializes in chronic pain management, and offers a range of platforms and products. Their HFX iQ platform is the first true AI-driven spinal cord stimulation system that learns from a patient’s experiences in real-world situations to continually optimize their pain management in real-time. Nevro was looking for a way to speak to interventional pain physicians, and to differentiate HFX iQ from their master brand. The campaign was centered around the idea of “Relief,” and featured bold headlines paired with imagery to showcase individual patients looking directly into the camera with serene expressions. The look and feel drafted off the parent brand, while still branching out with unique shapes and typography.