01
Transforming tomorrows, today
Insightec
- Brand Strategy
- Identity Design
- Digital
- Video
- Neurosurgeons
- Neurologists
- Radiologists
- Hospital Admin
Insightec, a pioneer in incisionless neurosurgery, partnered with Recreation to evolve its brand from a technology-first story to one centered on transformative patient outcomes. Together, we shifted the narrative to highlight how neurosurgeons, neurologists, and radiologists are changing patients’ lives through the Insightec platform.
We introduced the tagline “Transforming Tomorrows Today” and reimagined Insightec’s social strategy around authentic patient stories, brought to life through compelling video content. This approach deepened engagement with core clinical audiences, attracted prospective patients, and showcased the life-changing potential of Insightec’s innovation.
02
With Prime, it’s in your hands
Insightec
- Brand Strategy
- Digital
- Campaign
- Video
- Neurosurgeons
- Hospital
- Administrators
Insightec partnered with Recreation to launch Exablate Prime, its next-generation Focused Ultrasound platform. With neurosurgeons and hospital administrators as the primary audience, the campaign needed to move beyond broad brand positioning and deliver a deeper story about incisionless neurosurgery — elevating both the vision for the technology and the opportunities it creates.
We developed a launch campaign that included a new website experience, sales brochure, social content, and a launch film, paired with evergreen narratives to extend impact beyond the debut. By balancing technology storytelling with human experience — from immediate patient relief to the prestige of building incisionless neurosurgery programs — Exablate Prime was positioned as both an innovation and a partnership, creating momentum with clinical and commercial audiences alike.
03
Partners in transformation
Insightec
- Center of Excellence Program Print Digital
- Program Print
- Digital
- Neurosurgeons
- Hospital Administrators
Insightec needed a launch campaign for their groundbreaking platform, Exablate Prime. The target audience was neurosurgeons and hospital administrators, and they sought to shift from the broader brand positioning to a more in-depth exploration of Focused Ultrasound technology. The launch video, brochure, and social posts spoke directly to surgeons, and highlighted how embracing this innovative technology empowers them to enhance their practice and improve lives like never before.
04
essential tremor social series
Insightec
- Campaign
- Video
- Cleaning Professionals
- Healthcare Professionals
Insightec needed a launch campaign for their groundbreaking platform, Exablate Prime. The target audience was neurosurgeons and hospital administrators, and they sought to shift from the broader brand positioning to a more in-depth exploration of Focused Ultrasound technology. The launch video, brochure, and social posts spoke directly to surgeons, and highlighted how embracing this innovative technology empowers them to enhance their practice and improve lives like never before.
